The people behind
the strategy.

Brand Butter is a senior-led digital strategy consultancy headquartered in Atlantic Canada. We exist because we got tired of watching talented businesses get mediocre marketing advice from agencies that outsource the thinking to juniors. Every engagement here is led by the people whose names are on the door.

We founded Brand Butter to build the kind of firm we wished existed when we were on the client side: one that treats your growth as a systems problem, not a deliverables problem. Strategy first. Execution second. Excuses never.

Our story

Built from the operator's side of the table.

Before Brand Butter, we spent a combined two decades building digital products, scaling platforms, and consulting for enterprise clients. Matt built Rise into one of North America's largest home-improvement platforms, reaching over 10 million users and eight figures in product sales. Andrew ran enterprise consulting at Skillsoft for brands like Ralph Lauren, Hermes, and Hearst Media, then joined Matt as COO of Rise to manage cross-border operations.

What we learned along the way is that most marketing agencies are structurally incapable of delivering strategy. They're built to produce deliverables, not outcomes. The junior team does the work. The senior partners show up for the pitch and the quarterly review. The gap between what's sold and what's delivered is where growth dies.

Brand Butter was designed to eliminate that gap. We keep the team deliberately small. Senior people do the work. Every recommendation is tethered to a measurable outcome. And we treat our clients' P&L like our own, because the only referral engine we trust is results.

Headquartered in Fredericton, New Brunswick, we serve clients across Atlantic Canada and nationally. Our focus areas include digital strategy, brand architecture, high-performance web experiences, SEO, paid media, and AI search visibility optimization.

What we believe

Principles, not platitudes.

Senior-led, always

The people who pitch the work do the work. We don't have a bench of juniors waiting to inherit your account after the proposal is signed.

Evidence over opinion

Every recommendation is grounded in data, market reality, or a documented constraint. We don't sell vibes. We sell outcomes you can measure.

Compounding returns

We build systems that get more powerful over time, not less. If your growth engine requires constant manual intervention, it isn't an engine.

The team

Meet the people doing the work.

Matt Daigle

Co-Founder & Creative/Strategic Marketing Lead

Matt is a marketing strategist with over a decade of experience building digital ecosystems across Atlantic Canada. He founded Rise, one of North America's largest home-improvement platforms, reaching 10M+ users and eight figures in product sales. A former Radian6 team member (pre-Salesforce acquisition) and winner of Canada's Next Top Ad Exec, he now leads integrated strategy for municipalities, tourism organizations, and private-sector developments at Brand Butter.

Co-Founder, Brand Butter Marketing Agency
Founder, Rise (10M+ users, 8-figure product sales)
Former Radian6 (acquired by Salesforce)
Winner, Canada's Next Top Ad Exec

Andrew Keezer

Co-Founder & Digital Marketing/Technology Lead

Andrew is a digital strategist who builds the marketing infrastructure behind Brand Butter's client work: website architecture, SEO systems, advertising pipelines, and analytics. He also serves as COO of Rise, overseeing operations across the Canadian and U.S. markets. His earlier career included enterprise consulting at Skillsoft with clients like Ralph Lauren, Hermes, and Hearst Media.

Co-Founder, Brand Butter Marketing Agency
COO, Rise (Canadian & U.S. operations)
Former Enterprise Consultant, Skillsoft
Enterprise clients: Ralph Lauren, Hermes, Hearst Media

Lynda Ofume

Senior Digital Strategist

Lynda develops and executes data-driven digital strategies across Brand Butter's client portfolio. From campaign architecture to performance analytics, she ensures that every initiative is grounded in evidence and aligned with measurable outcomes. Her work spans content strategy, social media, paid media management, and marketing analytics for clients across multiple industries.

Senior Digital Strategist, Brand Butter Marketing Agency
Campaign architecture & performance analytics
Content strategy & social media management

Quick facts

What people usually want to know.

Where is Brand Butter located?

We're headquartered in Fredericton, New Brunswick, Canada. We serve clients across Atlantic Canada (New Brunswick, Nova Scotia, PEI, Newfoundland) and nationally across Canada.

What size of business do you work with?

We're built for ambitious mid-market operators, roughly $5M to $250M in revenue, where digital is a meaningful growth lever and the leadership team is willing to make real bets. We also work with municipalities, tourism organizations, and high-growth startups.

What industries do you specialize in?

Tourism and hospitality, professional services (law, HR, consulting), e-commerce, real estate development, municipalities, and trades/home services. Our strategy framework is industry-agnostic, but we have deep vertical expertise in these sectors.

How is Brand Butter different from other agencies?

Senior people do the work. We don't have a junior bench. Every engagement is led by a co-founder. We sell outcomes, not deliverables. And we measure everything against one question: does this compound?

The people behindthe strategy.