A 90-minute live workshop on how AI tools decide which businesses to recommend — and what to do when yours isn't one of them.
The problem
They're asking ChatGPT, Claude, Perplexity, and Google AI Overviews to recommend who to hire. The AI gives them two or three names. If yours isn't one of them, you're not in the conversation.
ChatGPT weekly users in early 2026. Perplexity, Claude, and Gemini add hundreds of millions more.
Of local business queries on Google now show an AI-generated answer at the top.Rocket Media 2026
Of local businesses ChatGPT actually recommends.SOCi 2026 Local Visibility Index, 350,000 locations analyzed.
What you'll learn
How ChatGPT, Claude, Perplexity, and Google AI Overviews actually decide which businesses to recommend (they're not the same)
Why traditional SEO no longer guarantees AI visibility — and the 45.5% non-overlap that proves it
The three signals that determine whether AI tools recommend your business — and which one to fix first
How to audit your own AI search visibility in five minutes (we do this together, live)
The format
One live session, including 15 minutes Q&A
Wherever you are in Atlantic Canada — or anywhere
Recording included. Workbook included. No upsell pressure.
Interactive audit exercise, not a webinar you watch on mute
The live exercise
Halfway through the session, you'll open ChatGPT, Claude, Perplexity, and Google AI Overviews on your phone or laptop. We'll give you three specific prompts to run on your own business, and you'll see — live, in real time — exactly where you stand. The findings are usually uncomfortable. They're also the most useful diagnostic you'll get all year.
"I had no idea ChatGPT was recommending three of my competitors by name and not even mentioning us. Now I know exactly why and what to fix."
What you'll be saying after this sessionYour hosts

Matt is a marketing strategist with over a decade of experience building digital ecosystems across Atlantic Canada. He founded Rise, one of North America's largest home-improvement platforms, reaching 10M+ users and eight figures in product sales. A former Radian6 team member (pre-Salesforce acquisition) and winner of Canada's Next Top Ad Exec, he now leads integrated strategy for municipalities, tourism organizations, and private-sector developments.

Andrew is a digital strategist who builds the marketing infrastructure behind Brand Butter's client work: website architecture, SEO systems, advertising pipelines, and analytics. He also serves as COO of Rise, overseeing operations across the Canadian and U.S. markets. His earlier career included enterprise consulting at Skillsoft with clients like Ralph Lauren, Hermès, and Hearst Media.
Fit check
From attendees
We're new to running this workshop publicly. Our first three sessions fill our testimonial wall. If you're in the first cohort and want to share what you found useful, we'd be grateful. (And we'll throw in a copy of our private Atlantic Canada AI Search Visibility Report when it publishes.)
Go deeper
Most workshop attendees take the framework and run with it. Some want a comprehensive picture of where they stand and a prioritized 90-day plan. For them, we offer a paid AI Search Visibility Audit.
FAQ
Find out in 90 minutes.
Register — $99 →Tuesday, May 26 / 12:00 PM AT