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Service 03 / Web Experiences

Websites that convert.
Not just exist.

Every pixel serves the funnel. Conversion-obsessed design meets performant engineering to ship digital experiences that don't just look exceptional — they produce.

You have a website.
You need a growth engine.

Your current site might look fine. But it's not doing the work a serious growth asset should be doing — and every month you wait is leaking demand.

A digital brochure, not an engine

The site describes what you do. It doesn't qualify buyers, build a pipeline, or compound trust. It's passive when it should be active.

Slow, bloated, fragile

Lighthouse scores are embarrassing. Mobile experience is an afterthought. Every content update requires a ticket.

No conversion architecture

Every CTA says ‘Contact Us.’ There's one pathway for every visitor, regardless of their intent or stage. The funnel is a single point.

Dated UX, uninspired design

The site looks like it was built in 2019 — because it was. Prospects bounce. You look like a less serious version of your actual business.

Under the Hood

Every pixel, every kilobyte, every millisecond — accounted for.

Our Approach

Design obsessed with craft.
Engineered for conversion.

We treat websites as growth infrastructure. Every decision — from typography to page load budget — is accountable to the conversion goal it serves.

01 / Principle

Conversion as the constant

Beauty is table stakes. We optimize for what the site has to do — qualify leads, move them to intent, and make the next step frictionless.

02 / Principle

Craft at every layer

Typography, motion, copy, performance, accessibility. We sweat details most agencies cut to hit a timeline.

03 / Principle

Built for your team

Your site should be easy to update without a developer on call. We build editable, documented, and resilient.

What's Included

A complete
conversion engine.

We deliver the strategy, design system, engineering, and launch infrastructure. You get a growth asset — fully owned, fully documented, fully yours.

UX strategy & wireframing

Information architecture, user flows, conversion pathways, and wireframes — validated before a pixel gets drawn.

Custom design system

Typography, color, motion, and component library tailored to your brand and optimized for the funnel.

Modern, fast engineering

Performant, accessible, SEO-ready code on the stack that fits your team. No WordPress theme mashups.

Mobile-first, fully responsive

More than half your visitors are on mobile. The site is designed for them first, then scaled up — never the reverse.

Performance & Core Web Vitals

Budgeted page weights, optimized images, deferred scripts. The site loads fast on real networks on real devices.

CMS + editor training

You own the site. We train your team to update, measure, and iterate without us in the middle of every change.

How We Work

Four phases.
One growth asset.

Strategy

Conversion goals, audience mapping, information architecture, competitive analysis. We decide what the site has to do before we decide how it looks.

Design

Brand-aligned visual design with interactive prototypes. Reviewed on real devices, not in a Figma comment thread.

Build

Clean, performant, documented engineering. Accessibility baked in. Core Web Vitals monitored from day one.

Launch

Analytics, SEO, redirects, monitoring. We don't ‘go live and wave goodbye’ — we stay close through launch and beyond.

The Outcome

A site that compounds,
not decays.

Faster
Lighthouse scores your team can be proud of
Converts
Designed around the funnel from the first sketch
Owned
You get the code, the docs, the training — no hostage situations
Proof

I highly recommend Brand Butter for web development and digital. They delivered a fantastic website — timely delivery and very responsive team!

Greg MacFarlane
Ryan's Pharmacy (Guardian)
Questions

The answers
people usually want.

What CMS or stack do you build on?

It depends on your team and use case. We've shipped custom builds on Next.js, Astro, and Webflow, as well as headless WordPress and Shopify for commerce. The stack follows the strategy, not the other way around.

How long does a typical web build take?

Full custom builds range from 10–20 weeks depending on scope. Template-accelerated builds on platforms like Webflow can ship in 4–8 weeks. We always front-load strategy and prototyping — that's where timelines get saved or lost.

Can you integrate with our existing tools?

Yes. HubSpot, Salesforce, Segment, Klaviyo, Intercom, Mailchimp, Zapier — you name it. Integrations are scoped during discovery so nothing is surprise scope mid-build.

What about SEO and analytics?

Both are built-in, not bolted on. Technical SEO is baked into the engineering (schema, Core Web Vitals, crawlability). Analytics setup, event tracking, and dashboarding are part of the launch phase.

Do you handle ongoing maintenance?

Yes, optionally. Most clients move onto a lightweight monthly retainer for updates, experimentation, and performance monitoring. You're never locked in.

Ready for a website
that actually works?

Book a 30-minute web strategy call. We'll audit your current site live, surface the highest-leverage fixes, and show you what a conversion-engineered rebuild could look like.