A restaurant everyone knows,
that search engines couldn't find.

The client

The Squeeze is a Fredericton-based restaurant known for bold flavours, fresh ingredients, and a loyal following that fills seats week after week. With a strong product and genuine community presence, The Squeeze had everything needed to grow — but their digital infrastructure had not kept pace.

When they came to Brand Butter, there was no analytics, no pixel tracking, no technical SEO, and no modern website built for search. The goal: build the complete digital foundation from the ground up and give The Squeeze the visibility it deserved.

Before Brand Butter

The starting point was essentially zero across every digital metric that matters:

• Website: No modern site — not reflecting the quality of the food or the brand
• Analytics: Not in place — zero visibility into visitors
• Pixel Tracking: Not in place — no remarketing or attribution possible
• Technical SEO: Not in place — invisible to structured search
• Content Strategy: No foundation — no pages built to capture traffic
• Google Search Console: Not connected — indexing issues went undetected

What we delivered

Brand Butter built five integrated pillars, each reinforcing the others:

• New Modern Website — A fast, mobile-first site built around how customers search, designed to convert interest into visits and orders. Clear flows from landing to menu, hours, location, and ordering.
• Analytics Foundation — Complete GA4 setup giving The Squeeze full visibility into sessions, sources, engagement, and events tracked from day one. Session source/medium reporting shows exactly where every visitor comes from.
• Google & Meta Pixels — Full pixel tracking layer installed, enabling remarketing audiences, ad attribution, and campaign performance measurement. Both paid channels now fully attributable.
• Technical SEO — Structured data, sitemap, Search Console connections, and the signals that help Google and AI tools understand The Squeeze. Schema markup implemented for restaurant type, location, hours, and menu.
• Content Clusters — A strategic content architecture built around search intent — topic clusters that compound organic reach over time. Pillar pages covering core categories with supporting content designed to answer specific questions and win featured snippets.

A site built to convert

The old site didn't reflect the quality of the food or the brand, had no mobile optimisation, no clear path for customers to find the menu, location, or hours, and was invisible to search. The new site is modern, brand-aligned, mobile-first, fast, clean, and intuitive on every device — with pages structured around the search terms customers actually use to find a restaurant.

Finally knowing what works

Before Brand Butter, there was no way of knowing how many people visited the site, where they came from, or what convinced them to visit. No session data, no engagement metrics. Every marketing decision was based on instinct rather than evidence.

Now, The Squeeze has a live data layer grounding every future marketing decision in real evidence. Engagement rate and average session time are visible per channel. Session source/medium reporting shows exactly where every visitor comes from.

The results

Since site launch (August 18, 2025 to May 25, 2026):

• ~10,900+ total sessions since launch
• 5,027 Google organic sessions — qualified local traffic
• 654 Bing organic sessions
• 60.8% organic engagement rate
• +52.8% organic growth (last 90 days vs. prior period)
• +49.1% direct traffic growth
• 297 paid social sessions
• AI referrals (ChatGPT + Copilot): Emerging