Your website is often the first impression people have of your business. If your copy doesn’t connect, you risk losing leads. The good news? You don’t need to be a professional writer to craft words that sell—just follow a few proven principles.
1. Know Your Audience
Great copy starts with understanding who you’re talking to. What do your ideal customers care about? Speak to their problems, goals, and motivations.
2. Lead With Benefits, Not Features
Features describe what your product or service does. Benefits explain how it helps the customer. For example: instead of saying
“24/7 customer support”, write
“Get help anytime you need it, so your business never slows down.”
3. Keep It Clear and Simple
Your website copy isn’t the place for jargon. Use short sentences, simple words, and a conversational tone. If a 10-year-old can understand it, you’re on the right track.
4. Use Strong Calls to Action (CTAs)
Every page should guide visitors to the next step—whether that’s booking a call, signing up for a newsletter, or making a purchase. CTAs like
“Start Your Free Trial” or
“Book a Demo Today” work better than vague ones like
“Learn More.”
5. Build Trust With Social Proof
Testimonials, reviews, and case studies add credibility. Show real results from happy clients to back up your claims.
Turning Words Into Sales
You don’t have to be a writer to create website copy that sells. Focus on your audience, highlight benefits, stay clear, and guide readers toward action. With practice, your words will turn visitors into customers.
Ready to get found online? Whether you’re in Halifax, Moncton, Charlottetown, or St. John’s, our team at Brand Butter Marketing can help you climb the rankings and attract more local customers.
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Book your SEO consultation today and let’s put your business on the map.
