In today’s digital-first world, businesses in Moncton can’t rely solely on word-of-mouth or traditional advertising. Whether you run a cozy café on Main Street, a service-based business, or an e-commerce store, your potential customers are searching for you online first. That’s why search engine optimization (SEO in Moncton) is no longer optional - it’s essential.
At Brand Butter Marketing, we’ve helped Atlantic Canadian businesses improve their visibility and attract more qualified leads through tailored SEO strategies. If you’re ready to stand out online, here are the SEO tips every Moncton business should know.
1. Claim & Optimize Your Google Business Profile
Your Google Business Profile (formerly Google My Business) is one of the most powerful tools for local SEO in Moncton.
- Make sure your business name, address, and phone number (NAP) are accurate.
- Add high-quality photos of your business.
- Collect and respond to customer reviews.
👉 Pro tip: Businesses with active profiles are more likely to appear in Google’s Local Pack - the top 3 listings you often see in searches like “best coffee shop in Moncton.”
Learn more about Google Business Profile optimization
2. Use Local Keywords Strategically
Think about how Monctonians search. Instead of just “SEO services,” people type:
- “SEO agency Moncton”
- “best marketing company in Moncton”
- “digital marketing near me”
Incorporating geo-specific keywords into your website copy, titles, and meta descriptions helps your business rank higher for local intent searches.
👉 Example: If you’re a restaurant, optimize for “family restaurant in Moncton” rather than just “restaurant.”
3. Create Location-Based Content
Search engines love fresh, relevant content. Consider blog posts like:
- “Top 10 Things to Do in Moncton This Summer”
- “How Moncton Businesses Can Use SEO to Compete With Bigger Cities”
- “Local Guide to [Your Industry] in Moncton”
This approach positions your business as an authority while driving organic traffic from people searching for local information.
4. Make Your Website Mobile-Friendly
Did you know that over 60% of searches in Canada are made on mobile devices? Google prioritizes mobile-friendly websites in search results.
✓ Use responsive design.
✓ Optimize page speed.
✓ Ensure buttons and menus are easy to use on smaller screens.
5. Build Local Backlinks
Backlinks (links from other websites to yours) are still one of the top SEO ranking factors. For Moncton businesses, focus on local backlinks by:
- Partnering with local influencers.
- Getting listed in the Moncton Chamber of Commerce directory.
- Collaborating with other Moncton businesses for cross-promotions.
The more reputable local sites link to you, the more authority your website builds.
6. Don’t Forget Technical SEO
While content and keywords are crucial, technical SEO ensures your site is easy for Google to crawl and index.
- Use clean URLs (ex: brandbutter.ca/seo-moncton).
- Submit an XML sitemap.
- Fix broken links and 404 errors.
- Add schema markup for local businesses.
If this sounds overwhelming, don’t worry - our team at Brand Butter Marketing specializes in technical SEO audits.
Final Thoughts: Winning at SEO in Moncton
SEO isn’t about quick wins - it’s about long-term growth. By focusing on local optimization, mobile usability, and high-quality content, your Moncton business can improve its visibility, attract more customers, and stay ahead of the competition.
At Brand Butter Marketing Agency, we help businesses across Atlantic Canada turn SEO into a growth engine. Whether you’re just getting started or looking to refine your strategy, our team is here to guide you.
👉 Ready to boost your search rankings?
Contact Brand Butter Marketing today to book a consultation.
