How Breweries in Atlantic Canada Can Attract More Tourists Online

Lynda Ofume • September 3, 2025

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Atlantic Canada is home to some of the best craft breweries in the country, from cozy microbreweries in Moncton to oceanside taprooms in Nova Scotia. Every summer, thousands of tourists travel here in search of stunning views, unforgettable experiences, and — of course — great beer.

But here’s the catch: if your brewery isn’t visible online, you’re missing out on a massive opportunity.


Tourists plan their trips digitally first — through Google searches, Instagram, TikTok, and online guides. To attract them, your brewery needs a strong online presence that blends visibility, storytelling, and targeted marketing.


At Brand Butter Marketing Agency, we specialize in buttery-smooth strategies that help Atlantic breweries stand out, sell out, and shine online. Here’s how you can start attracting more tourists today.


1. Optimize Your Local SEO


Tourists search before they sip. Whether they’re in Halifax, Moncton, or Fredericton, they’re typing queries like:

  • “Best breweries in New Brunswick”
  • “Beer tasting near Halifax”
  • “Things to do in Moncton”


If your brewery isn’t showing up, you’re invisible to your biggest seasonal audience.

How to fix it:

  • Claim & optimize your Google Business Profile → Add your hours, photos, and events.
  • Use local SEO keywords → Target searches like “Fredericton brewery tours” or “Moncton craft beer.”
  • Upload high-quality visuals of your space, beers, and events.
  • Collect five-star reviews and highlight them across platforms.

This is the foundation for getting found — and it’s non-negotiable.


2. Sell Experiences, Not Just Beer


For many tourists, beer is just the beginning. They’re looking for immersive experiences and memorable stories. Your online presence should make them feel like they’re already there.


Ways to showcase your brewery:

  • Instagram Reels & TikTok → Short, snackable content showing behind-the-scenes brewing, tasting flights, and tours.
  • High-quality photography → Highlight the atmosphere, from rustic taprooms to oceanfront patios.
  • UGC (User-Generated Content) → Share posts from happy visitors to build trust and relatability.

Storytelling sells — and tourists love sharing moments they feel part of.


3. Run Geo-Targeted Ads


Not all tourists plan ahead — many decide what to do while they’re already in Atlantic Canada. That’s where targeted paid ads come in.

Smart ad strategies for breweries:

  • Use geo-targeted Facebook & Instagram ads → Focus on travellers staying in Moncton, Fredericton, Halifax, and PEI.
  • Promote events, seasonal releases, or tasting tours directly to visitors.
  • Retarget people already searching “things to do in Atlantic Canada” or “brewery tours near me.”

With the right strategy, you can turn casual browsers into taproom visitors — fast.

4. Partner With Local Tourism Channels


Tourists don’t just rely on Google – they scroll through travel blogs, event guides, and influencer accounts for inspiration. Collaborate with local platforms to amplify your reach:

  • Work with Atlantic travel bloggers
  • Get featured on local tourism websites
  • Partner with regional event organizers to showcase your brewery

These partnerships put you exactly where tourists are already looking.

Why This Matters More Than Ever


Atlantic Canada’s craft beer scene is booming, but competition is getting fierce. Tourists have options — if they don’t find you first, they’ll find someone else.

Investing in a smart, cohesive digital strategy means more:

  • Taproom visits
  • Event bookings
  • Product sales
  • Returning customers

Let Brand Butter Do the Heavy Lifting


At Brand Butter Marketing Agency, we help breweries across Atlantic Canada get found, loved, and visited.


Here’s how we do it:


  • Local SEO Optimization → Make sure tourists discover you when they search.
  • Experience-Driven Content → Showcase what makes your brewery worth visiting.
  • Geo-Targeted Ad Campaigns → Capture tourists already in your area.
  • Conversion-Focused Strategies → Turn online browsers into taproom visitors.


We don’t just create marketing — we create moments tourists travel for.

📩 Ready to attract more tourists this season?
Let’s make your brewery impossible to miss. Contact us today to get started.


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